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Trust is the new global currency - John Hartigan, CEO of News Ltd
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Turning over a new leaf
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What does the MBS faculty think you should be reading this year?
Historic page-turners, current market insights and the power of negotiation… MBS faculty recommend their best reads in 2009.
Don’t forget that as a graduate you have lifelong access to the School library, and can also continue to borrow books by signing-up to the School’s LiaISe program.
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely Very insightful book about the barriers that characterise our decision making. Very well written with terrific examples. Jill Klein, Professor of Management - Marketing
War & Peace by Leo Tolstoy Not as odd a suggestion as it sounds. Sometimes called the 'Greatest novel ever written' its a compelling story of the search for meaning in times of upheaval. John Armstrong, Philosopher-in-Residence
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb This book is written by a veteran Wall Street trader with a PhD in finance from Wharton. What he shows is that humans aren’t as good as they think they are at making future predictions based on historical data. Even worse, we often ignore hard facts and use our gut to make big decisions. Peter Danaher, Coles Myer Professor of Marketing and Retailing
Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart by Ian Ayres Unlike Fooled by Randomness, this book contends that more data is better and now we can predict future events with high accuracy. The application areas tend to be more mainstream customer databases rather than the share market. One really strong point in the book is that managers should make more use of experimental techniques in business as you can make much stronger conclusions from a rigorous experimental design. Peter Danaher, Coles Myer Professor of Marketing and Retailing
Animal Spirits: How Human Psychology Drives the Economy and Why It Matters for Global Capitalism By George A. Akerlof and Robert J. Shiller Did economists miss predicting the downturn? Read this book and find out! Mark Crosby, Associate Professor - Economics
Outliers: The Story of Success by Malcolm Gladwell In Outliers: The Story of Success", Malcolm Gladwell provides another satisfying read to follow "The Tipping Point" and "Blink". By distilling academic research into clever and accessible anecdotes, he presents the case for nurture over nature and attitude over aptitude in a challenge to our common assumptions about high achievers. Patrick Butler, Associate Professor - Marketing
Ask For It: How Women Can Use the Power of Negotiation to Get What They Really Want by Linda Babcock and Sara Laschever Tackles the very complex question of how women can break through the barriers created by gender steretypes to negotiate a better deal for themselves. Very readable with many great examples and tips for negotiating. Mara Olekalns, Professor of Management - Negotiations
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